Key Takeaways Facebook should become an integral part of lead generation campaigns. Customers are preferring messaging apps to get in touch with businesses. Let automation qualify leads, while you focus on closing them!We didn’t have content, we didn’t have fancy landing pages and no one knew about us.Yet with a simple ad and a minimal advertising budget, we still managed to get hundreds of real estate leads through Facebook. This blog post s
Get ready to talk up more green features with your homebuyers and sellers, and let them know how they can reduce energy usage in the home. More than half of REALTORS® say that their consumers are showing a greater interest in real estate sustainability issues and practices, according to NAR’s REALTORS® and Sustainability report, which stems from NAR’s new Sustainability Program.To help start these conversations, more Multiple Listing Servi
If you're considering investing in a mobile app for your brokerage, make sure a progressive web app (PWA) is included in your analysis. This technology marries a traditional downloadable app with a mobile-friendly website, and works on all devices, computers, and operating systems.According to Skilled.co, a web development company, the average mobile user accesses four times as many websites as mobile apps per month, and many consumers don't take
When you're at a networking event, talk less about yourself and ask more questions of the people you meet. Your approach should be "what value can I bring" to others as opposed to "what can others do for me?" writes Jill Schiefelbein in her book Dynamic Communication. Asking questions will create a more lasting connection and likely lead to benefits for both parties.In the end, Schiefelbein notes, your goal is to get a second handshake during an
Rejection, patience and knowing when to ask for help all launched these successful agentsKey Takeaways Looking for your big break in real estate can come from a negative experience rather than a positive one. Bouncing back can be what makes you great.Stephen Shapiro started in apartment leasing when he arrived in L.A. from Philadelphia in the 1970s. Early on, he found a niche leasing property to celebrities including Al Pacino and Mick Jagger in
There are lots of tools that real estate agents can use for their marketing efforts. Marketing is a key element for any successful real estate business. An effective marketing campaign will not only help generate more leads but also showcase your personal brand in front of potential prospects.In this article, you will find a list of the five most effective tools that you can use as a real estate agent. Each of these tools has a very specific role
Pushing out listings via e-newsletters to prospective clients is great, but what about clients who have already closed? Keeping in content with past clients ensures they’ll remember you next time around and increases your chances for referrals.E-newsletters are still an effective marketing strategy to connect with your sphere. If your company is currently sending a content-based email campaign or considering one, here are some ideas for keeping
Featuring 16-plus marketing testimonials for harnessing the social media giant, real estate agents’ biggest mistakes and advice from the expertsKey Takeaways Video engages Facebook audiences the most, followed by property listings and images and infographics. If a Facebook ad does well, keep investing in it and ride the wave.How many of Facebook’s 1.86 billion users could be a real estate agent’s next lead?The social media top dog is a well
When using social media, make sure you aren't turning off potential customers with your behavior online. Forbes.com offers the following tips on behaviors to avoid on social media, including:Being present on too many social media platforms: "Be careful not to create a social media behemoth you can't control," writes Forbes columnist Mike Templeman. "If you can't maintain fresh, engaging content on all your social media channels, try backing off t
About SallyI pride myself on the following: Integrity, Professionalism, Knowledge, Strong Negotiation, Problem Solving & AvailabilityOriginally from the U.K., I have resided in Southern California for 40 years. Previously an L.A. resident, I moved to Orange County 23 years ago. I love the ocean & enjoy living & working in the beautiful city of Irvine & its environs, including Newport Beach, Laguna Beach, Dana Point, Huntington B
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