Perform a strong competitive analysis on your marketKey Takeaways Find out which agents in your area are getting the most paid and organic web traffic, research who is getting the most out of social media and find out the most-searched keywords in your area.Do you know which real estate agents in your area are using paid advertising, who has thousands of Facebook fans, or who is getting the most organic traffic to their website? If you’re not
Last year, Gary Gold sold the Playboy Mansion, and it was the first home ever to sell for more than $100 million in Los Angeles. And even now, he still gets asked, who would buy a home for $100 million?A shot of the Playboy MansionHow someone goes about buying a $100 million house is really no different than how anyone buys any house. It’s not about price point; it’s about finding the features the buyers want in a home.It’s taken a long ti
iPro Real Estate was founded on the idea of building a better living with champion service. We focus on incorporating and mastering the latest technologies and procedures keeping you above the crowd. Our team of professionals set a stronger standard of business, abide by a strict code of ethics and give superior service.AGENT PROFILEAll the great benefits are conveniently accessible in the online agent profile system.TRANSACTION MGMT New and impr
EQ is crucial in being authentic with clientsKey Takeaways Raising your EQ requires listening skills, authenticity, empathy, confidence and the ability to ask questions.Emotional quotient, or EQ, is a measure of a person’s adequacy in areas such as self-awareness, empathy and being sensitive with other people.Have you ever wondered if your EQ is high enough? Here are seven ways to improve your emotional intelligence as a real estate agent:1.
Visually compelling presentation tool offers a worthwhile publishing alternative for those who used PointDriveKey Takeaways This software encourages visual storytelling and has multiple publishing outlets to make listing presentations easy for agents.Haiku Deck is a web-based marketing and presentation tool. Platforms: Browser; iOS appIdeal for: All agents who make listing presentationsTop selling points Cloud-based and app access Attractive, si
Help make your clients' little country farm dream come trueKey Takeaways When helping rural buyers, agents need to be aware of things like well systems, water safety, septic components, land use and more.Waking up every morning to see my horses grazing in a grassy field, raising chickens to get the freshest eggs imaginable and playing with baby goats in my own backyard had been a dream of mine since I was a child.And almost seven years ago, my hu
Inventory of available homes on the market is the lowest it’s been in two decades, but the reasons may surprise you. Two of the likely culprits are baby boomers and homeowners who are simply satisfied with their home, according to realtor.com®’s Housing Shortage Study.Baby boomers are showing a desire to age in place in their current homes, and their refusal to sell is creating a clog in the market, according to the study. Eighty-five perce
The 30-year fixed-rate mortgage reversed course this week, averaging 3.90 percent.“After holding relatively flat last week, the 10-year Treasury yield fell 4 basis points this week,” says Sean Becketti, Freddie Mac’s chief economist. “The 30-year mortgage rate moved in tandem with Treasury yields.”Freddie Mac reports the following national averages for the week ending Aug. 10: 30-year fixed-rate mortgages: averaged 3.90 percent, with a
A couple lost $1.5 million in the purchase of their dream home in Washington, D.C., because of a real estate scam that is nabbing more victims across the country.As the couple—who put down $200,000 on the home—waited for closing, they received an email that appeared to be from their title company with directions to wire the remaining funds for the purchase. The couple replied to the email to double-check the instructions. When they received a
Growing incomes and low mortgage rates are helping to prop up housing affordability and offset rising home prices, according to the newly released National Association of Home Builders/Wells Fargo Housing Opportunity Index. A quarter-point drop in interest rates in the second quarter helped to make homes more affordable to more consumers. Between the beginning of April and the end of June, 59 percent of new and existing homes were affordable to f
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